Domain Performance Dashboard
The Domain Performance Dashboard — one-glance health view for a single client's SEO performance, with the metrics that actually inform content decisions.
The Performance Dashboard is your single-client deep view. When you've drilled into a specific domain from the Domains Overview, this is the first page you land on — a high-level snapshot of how the client's content is performing in search, designed to answer the questions you'll have during a client meeting or weekly review.
The data comes directly from Google Search Console, so what you see is exactly what Google is reporting — not a re-interpretation or proxy metric.
Key Takeaways
High-level snapshot for ONE client — for portfolio-wide views, see Domains Overview
Top 100 + Top 10 keyword counts give you a fast read on overall ranking strength
Top 5 performing pages let you see which content is actually working
Time-range filters (1mo / 6mo / 12mo / all-time) update everything live without page reload
This is the at-a-glance view — for deeper query/page analysis, jump to SEO Analytics
What the dashboard shows
Keyword performance (top of page)
The most important numbers for a quick health check:
Top 100 keywords
How many queries the site is ranking for anywhere in Google's top 100 results — overall ranking footprint
Top 10 keywords
How many queries the site is ranking for on page one — actual visibility, not just "indexed"
Traffic share by keyword
Which queries are driving the most clicks — usually a small handful do all the work
The Top 10 count is the most important single number. Position 1–10 = visible to users; position 11+ = effectively invisible. A site with 500 keywords in the Top 100 but only 12 in the Top 10 has a clear opportunity: which of those 500 can be pushed onto page one?
Page performance (middle section)
Top 5 performing pages, ranked by clicks + impressions. This tells you:
Which articles are actually driving traffic (vs which ones just exist)
Where to focus internal links — point them at the pages that are working
What patterns are working — topic, format, length — so you can replicate them
Website traffic summary (bottom)
Total website clicks — sum of all clicks across all queries
Total website impressions — sum of all impressions across all queries
The simplest "are we winning or losing" trend line. Compare to last period to spot growth or stagnation.
Time-range filters
Every metric on the dashboard responds to the time-range filter at the top:
1 Month
Recent performance, catching sudden drops, confirming a publishing push landed
6 Months
The standard view for client check-ins and quarterly reviews
12 Months
Year-over-year trends, seasonal patterns, long-term growth
All Time
Domain-lifetime view, useful for showing client ROI over the full engagement
Filters update everything live — no page reload needed. Switching between ranges is the primary way to compare "where are we now" vs "where were we 6 months ago."
How to read the dashboard
A typical client meeting flow:
Up trends → focus on what's working. Use the Top 5 pages to inform the next batch of Sage AI suggestions (replicate the format/topic angles).
Flat trends → usually means existing content is maxed out. Time to publish more — Sage's AI Suggestions Engine can queue the next round.
Down trends → switch to SEO Analytics to look at query-level data. Usually it's 1-2 high-traffic queries that dropped, not a site-wide decline.
When to use this page
During client meetings — fast updates without needing to dive into deep reports
Weekly health checks — 30-second glance to confirm nothing's stuck or declining
Prioritizing the next batch of articles — see which content patterns are working, queue similar topics
Troubleshooting sudden traffic shifts — first stop when GA shows a spike or dip
Starting point for deeper analysis — once you spot something, jump to SEO Analytics or Google Index for detail
Live data refresh
Time-range switches update all metrics dynamically — no full-page reload
Underlying GSC data refreshes daily (Google's own cadence)
Click any metric card to drill into the SEO Analytics view for that specific data type
Compare two ranges visually using the trend arrows next to each metric
Frequently asked questions
Why are some metrics blank?
If the domain has very low impressions (e.g., a brand new site with <100 impressions/month), Google often doesn't report breakdowns to GSC due to privacy thresholds. The metrics will populate as the site accumulates more search visibility.
How does this differ from the Domains Overview?
Domains Overview = portfolio across all clients (one row per domain)
Performance Dashboard = drill-in for one specific client (this page)
Use the Overview for portfolio decisions; use this page for client-specific analysis.
How does this differ from SEO Analytics?
Performance Dashboard = the summary (top 100/top 10 counts, top 5 pages, traffic totals)
SEO Analytics = the deep dive (every query, every page, ranking changes, trend charts)
This page answers "is the domain healthy?" — SEO Analytics answers "why and what should we do about it?"
Does this include data from Google Analytics?
This page uses Google Search Console only. GA integration powers the AI-referral and on-site behavior data that surfaces elsewhere in Sage.
Can I export the dashboard data?
Currently no direct export. CSV export is on the roadmap. For now, you can pull the same data from GSC's UI if you need a client-facing report.
Related
Domains Overview — portfolio view across all clients
SEO Analytics — deep dive into query + page performance for this domain
Google Index Status — what Google has actually indexed for this domain
AI Content Suggestions Engine — turn dashboard insights into next-round article topics
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