Search Integrations

Sage integrates with Google Search Console, Google Analytics, and WordPress — connecting these unlocks the data Sage needs to make smart suggestions and publish without friction.

Sage's value compounds with each external system it can read from + write to. The three most important integrations to set up: Google Search Console, Google Analytics, and WordPress. Each one unlocks a specific capability — and the more you connect, the more of the content lifecycle Sage can automate end-to-end.

Key Takeaways

• GSC is non-negotiable — Sage needs it to suggest topics, monitor indexing, and inform the AI Writer

• WordPress connection is required for direct publishing — without it, articles must be exported manually

• Google Analytics adds on-site behavior data (engagement, conversions) on top of GSC's search visibility

• CRM and social integrations are on the roadmap — they'll close the loop from content → search → conversion

• All integrations use industry-standard OAuth — your passwords never touch Sage's servers

The integration stack

Google Search Console (GSC)

Required — without GSC, Sage can't do its core job.

What GSC unlocks

• Live keyword rankings for the AI Suggestions Engine — Sage knows which queries the site is almost ranking for (positions 5–20) and suggests articles to push them onto page one

• Per-URL indexing status for the Google Index dashboard — Sage tracks which articles got indexed and which are stuck

• Impression + click data for the Performance Dashboard + SEO Analytics

• Automatic URL submission — every Sage-published article goes to Google for fresh crawl

How to connect

1. Go to Domains Overview in Sage

2. Click Add Project (or Connect GSC on an existing domain)

3. Sage opens the Google OAuth flow

4. Choose the Google account that owns the GSC property

5. Approve the requested permissions (read-only access to GSC data + write access to submit URLs)

6. Sage pulls 30 days of historical data within ~30 seconds

The domain must already exist in GSC. Sage doesn't add domains to GSC for you — that's GSC's separate verification step. If a client's site isn't in their GSC yet, that's prerequisite step zero.

What Sage does + doesn't access

What Sage reads	What Sage writes	What Sage NEVER does
Search performance data (queries, pages, clicks, impressions, position)	Submit URLs for re-indexing	Modify your GSC settings
URL inspection verdicts	Run URL inspection checks (read-only)	Delete or change existing data
Sitemap URL list	—	Access GSC properties you didn't connect

All access is read-only except the indexing submissions (which are pure additive — Sage can only request indexing, never remove or modify anything).

Google Analytics

Optional but recommended — adds the layer of "what happens after someone clicks."

What GA unlocks

• On-site engagement — bounce rate, session duration, pages per session per article

• Conversion attribution — which articles drive form submissions, email signups, demo requests

• AI referral traffic — clicks from ChatGPT, Perplexity, Google AI Overviews (a growing channel)

• Cross-channel context — see how organic traffic compares to paid, social, direct

How to connect

1. Go to a domain's settings page

2. Click Connect Google Analytics

3. Choose the GA4 property associated with the same domain

4. Approve Sage's read access

5. Sage pulls historical data based on your retention window

Sage uses GA4, not Universal Analytics. UA was sunset by Google in July 2023. If your client is still using UA, the integration won't work — they need to migrate to GA4 first.

What GA adds to Sage

• The Performance Dashboard adds engagement metrics next to ranking metrics

• The AI Suggestions Engine factors in which existing content actually engages users vs which just ranks

• The Google Index dashboard adds context: "this URL is indexed AND driving engaged sessions"

WordPress

Required for direct publishing — without it, Sage generates articles but you have to copy-paste them into WP manually.

What WP integration unlocks

• Direct publish — finished articles push to the client's site with one click (or zero, in autopilot mode)

• Auto-pick categories — Sage picks the best-matching non-Uncategorized category from the WP site

• Featured image upload — generated images attach to the WP post properly

• Bidirectional URL tracking — Sage knows which URL each Sage article published to, for indexing + analytics attribution

How to connect

Modern WordPress (5.6+, December 2020 onward) uses Application Passwords — a native feature. Setup:

1. Go to Settings → WordPress in Sage

2. Click Connect WordPress on the domain

3. Sage redirects to the WP site's authorization screen

4. Approve "Sage" as an authorized application

5. WP generates a unique App Password and sends it back to Sage

6. Connection live — articles can now publish directly

See Publishing Articles to WordPress for the full publish flow.

What Sage does + doesn't access

What Sage reads	What Sage writes	What Sage NEVER does
Existing post list (to detect duplicates)	New posts (publish articles)	Modify your WP themes
Category list (for auto-pick)	Update existing Sage-published posts	Install plugins on your behalf
Media library (to upload featured images)	Upload featured image media	Access other users' content

App Passwords are revocable from your WP profile — if you ever want to disconnect, you can do it from WP itself without needing Sage's involvement.

Coming soon

CRM systems

The roadmap closes the loop from search → site visit → conversion → revenue. Planned integrations:

• HubSpot — track which articles drive contacts and deals

• Salesforce — attribute pipeline value to content

• Pipedrive / Close — same idea, smaller-business CRMs

These will let Sage answer the question agencies care most about: "which articles actually made money?"

Twitter / social

Auto-sharing of newly-published articles to a connected Twitter/X account, with AI-generated tweet copy. Useful for agencies running social-first amplification.

When to set up each integration

GSC first, WP second, GA third, others later. The first two are the difference between "Sage works for you" and "Sage doesn't work." The others compound the value over time.

Frequently asked questions

Are my Google credentials safe?

Sage uses OAuth — your password never reaches Sage's servers. Google issues us a short-lived access token that we can use to query GSC/GA on your behalf. You can revoke that access anytime from your Google account security page.

What if my GSC token expires?

Sage automatically refreshes the token using Google's refresh-token mechanism. You'll only see a "Disconnected" status if the refresh itself fails (rare — usually means you revoked the connection or changed your Google password). One click reconnects.

Does Sage support GA4 or Universal Analytics?

GA4 only. Universal Analytics was sunset by Google in July 2023 and is no longer queryable.

What if my client doesn't have GSC set up?

That's prerequisite step 0 — they need to verify their domain in GSC before Sage can do anything. It's a 5-minute task (verify via DNS or HTML tag). Sage's docs include a quick walkthrough for clients who haven't done this.

Can I connect multiple Google accounts?

Each domain in Sage connects to one Google account (the one that owns its GSC/GA). You can have different domains connected to different accounts — useful if you manage clients who use different Google Workspaces.

What happens if I disconnect WordPress?

The connection drops, articles stop publishing automatically, and you'll need to reconnect to resume. Already-published articles stay published — Sage doesn't unpublish anything. Sage's record of which articles published to which URLs is preserved.

Related

• Domains Overview — where domains (and their GSC connections) are managed

• Publishing Articles to WordPress — full WP publish flow once connected

• Google Index Status — uses the GSC connection to track indexing

• SEO Analytics — visualization of the GSC data Sage pulls