What are Keywords?

Definition: A word or phrase that people type into a search box to find content on the Internet

What Role do Keywords play in Generating Inbound Organic Traffic to your Website?

Search engine optimization is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). Keywords are one of the main factors that search engines use to determine the relevancy of a website or web page.

When a user enters a query into a search engine, the engine scans its index of websites and web pages to find any that are relevant to the query. The relevancy of a website or web page is determined by a number of factors, one of which is the number of times that the site or page includes the query keyword.

An Example Search Query

Figure 1 - Keywords are the equivalent of search terms

In the search box above, "best places to live in florida" is an example of a single keyword from Google's perspective.

Google ranks websites for keywords. A "keyword" is a search term made up of one, or many, words.

Other examples include:

--> "pilates studios near me"

--> "potty training a dog"

--> "nausea"