Submitting Keyword Requests
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Key Takeaways:
Choosing article topics that are relevant to your potential customers is critical to generating high-quality leads from your content marketing strategy
Always keep in mind user search intent when brainstorming ideas
Plan your long-term content marketing strategy to build out a corpus of content that will keep people coming back to learn more
Submit as much data as possible to help train the AI models to generate relevant keywords for your business
How do you choose relevant article topics to write about?
When picking out blog topics, always ask yourself if the content is something your potential customers would actually care about or find helpful.
There's no use in writing a blog post about the latest celebrity gossip if your customers are mostly small business owners - they're not going to be interested. Instead, try to come up with topics that are relevant to their lives and business concerns.
For example, you could write a post about time management tips for small business owners or the top 5 accounting software programs for businesses under 10 employees. These topics are much more likely to pique your customers' interest and keep them coming back for more helpful content.
What is Search Intent and Why is it Important?
Search intent is basically what a person is looking for when they type a query into a search engine. It's the purpose behind the search, and it can be anything from finding out information to buying a product.
Google uses search intent to determine which results to show for a given query. So, if someone types in "time management tips," Google will try to match them with results that satisfy that intent - like blog posts, articles, and even products that relate to time management.
On the other hand, if someone types in "buy time management software," Google will show them results for products that match that intent, like online stores and product pages. By understanding search intent, Google is able to give users the results they're actually looking for, which makes for a better search experience overall.
Incorporating Search Intent into your Article Planning Process
Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
The heart of effective content marketing is understanding your audience’s needs and desires. What are they searching for? What problems do they need to solve? What information do they need in order to make a purchasing decision? Only when you understand your audience’s intent can you hope to create content that meets their needs.
When planning out your article writing schedule and topics, consider all of the above and if you're still stuck, feel free to try out blog idea generators like this one from Hubspot.
Requesting Keywords from Sage
The process to request a new Keywords Report from Sage is straightforward:
Log in to https://app.sageseo.ai
Choose Sage Writer from the left hand menu bar
Select the + Add Article button to open up the keyword request submission form
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